Charlie is billed through Shopify. All charges appear on your regular Shopify invoice—no separate payment method required.
Free trial
Every plan includes a free trial so you can test Charlie with your store before committing.| Plan | Free trial |
|---|---|
| Starter | 10 days |
| Basic | 30 days |
| Growth | 30 days |
| Scale | 30 days |
Plans & pricing
All plans include every Charlie feature. Choose based on your monthly online GMV.Starter
$100 / month
- Online GMV up to $25k / month
- All features included
- Email support
- 10-day free trial
Basic
$350 / month
- Online GMV up to $500k / month
- All features included
- Email support
- 30-day free trial
Growth
$700 / month
- Online GMV up to $1M / month
- All features included
- Slack support
- 30-day free trial
Scale
$1,750 / month
- Online GMV up to $2M / month
- All features included
- Dedicated support
- Customer success manager
- 30-day free trial
Enterprise
Processing more than $2M in online GMV per month? Contact us for custom Enterprise pricing with tailored support and SLAs.Contact Sales
Get in touch for Enterprise pricing
What’s included in every plan
No feature gating—every Charlie customer gets access to:- ✓ Fulfillment constraints (product, customer, cart, inventory, capacity)
- ✓ Order routing rules (ranked groups, product, customer, cart, inventory, capacity)
- ✓ Safety stock management
- ✓ Location management and tagging
- ✓ Shopify Flow automations
- ✓ POS inventory display
- ✓ Theme integration (metafields)
- ✓ Unlimited locations
- ✓ Unlimited rules
Support levels
The level of support scales with your plan:| Plan | Support channel | Response time |
|---|---|---|
| Starter | 48 hours | |
| Basic | 24 hours | |
| Growth | Slack | Same day |
| Scale | Dedicated + Slack | Priority |
| Enterprise | Dedicated + custom SLA | Custom |
Growth and Scale plans get access to a shared Slack channel with the Charlie team for faster, more collaborative support.
How billing works
Start your free trial
Install Charlie and begin your free trial. Full access to all features, no payment required.
Monthly billing
Charlie bills monthly through Shopify. Charges appear on your regular Shopify invoice.
FAQ
What counts as online GMV?
What counts as online GMV?
Online GMV is the total value of orders placed through your online store (checkout). It does not include POS sales, draft orders, or refunded orders.
What happens if I exceed my GMV limit?
What happens if I exceed my GMV limit?
We’ll reach out to discuss upgrading to the appropriate plan. We won’t cut off your service unexpectedly.
Can I change plans mid-cycle?
Can I change plans mid-cycle?
Yes. Upgrades take effect immediately (prorated). Downgrades take effect at the start of your next billing cycle.
Is there a contract or commitment?
Is there a contract or commitment?
No. Charlie is month-to-month. You can cancel anytime—no long-term contracts.
How do I cancel?
How do I cancel?
You can uninstall Charlie from your Shopify admin at any time. Billing stops immediately upon uninstallation.
Do you offer annual billing?
Do you offer annual billing?
Contact us for annual billing options with a discount.