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Charlie extends Shopify’s native order routing capabilities without introducing infrastructure complexity or IT maintenance overhead.

Checkout-native execution

Charlie’s routing logic operates as Shopify Functions, executing natively within Shopify’s infrastructure during checkout.
  • No external API calls
  • No latency added to checkout
  • All routing decisions occur before payment

Enhancement layer

Charlie augments Shopify’s native functionality rather than replacing it. No middleware, no custom API development.
Shopify NativeCharlie Enhancement
Available inventorySafety stock & sellable inventory
Native order routingAdvanced routing rules
Location managementDaily capacity & performance data
Checkout processFulfillment constraints

IS/IT impact

Zero IT burden

No integration requirements, no ongoing maintenance

No ERP integration needed

Routing happens at checkout, before orders exist

Auto-evolving

Updates automatically with Shopify—no version conflicts

Clean uninstall

All data in Shopify metafields—remove app without data loss
Routing decisions occur at checkout before orders are placed. Existing fulfillment workflows remain unchanged, and internal teams continue using Shopify admin without modification.