> ## Documentation Index
> Fetch the complete documentation index at: https://docs.usecharlie.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Analytics
> Track fulfillment performance across your locations
Charlie's analytics dashboard gives you a clear view of how your fulfillment network is performing. Track revenue, delivery speed, on-time rates, and rerouting patterns across all your locations.
Analytics is available to all merchants on every plan. Data is based on orders processed through Charlie's routing engine.
## How to access
Go to **Charlie → Analytics** to view your fulfillment dashboard.
## Overview metrics
The top of the dashboard shows key performance indicators for your selected time period:
| Metric | What it measures |
| ---------------- | ----------------------------------------------------------- |
| **Revenue** | Total revenue from fulfilled orders |
| **Orders** | Number of distinct orders fulfilled |
| **Avg Time** | Average time from order placement to fulfillment |
| **On-Time Rate** | Percentage of orders fulfilled within their expected window |
Use overview metrics to spot trends at a glance. A dropping on-time rate or rising average time can signal capacity issues before they become customer complaints.
## Fulfillment flow
Below the overview metrics, the fulfillment flow section breaks down how orders moved through your network:
| Status | Meaning |
| ------------- | --------------------------------------------------------------- |
| **Routed** | Orders assigned to a location by the routing engine |
| **Rerouted** | Orders reassigned to a different location after initial routing |
| **Fulfilled** | Orders successfully shipped |
This breakdown helps you understand how smoothly orders flow from routing to delivery, and where bottlenecks might exist.
### Local pickup metrics
If your store offers local pickup, a dedicated subsection tracks how pickup orders are performing:
| Metric | What it measures |
| ------------- | -------------------------------------------------------- |
| **Picked up** | Orders the customer successfully collected |
| **No-show** | Orders not collected within the configured no-show delay |
Each metric shows the count and a trend indicator compared to the previous period. Charlie checks for uncollected pickup orders once a day and flags any that have been waiting longer than your [no-show delay](#no-show-delay) as a no-show.
A rising no-show rate may mean customers are having trouble finding your pickup location or are not receiving clear pickup instructions. Consider reviewing your pickup notification emails.
### Section visibility
The fulfillment flow adapts to your service filter:
* **Shipping selected** — The routing breakdown and Top reroutes are shown. Local pickup metrics are hidden.
* **Local Pickup selected** — Local pickup metrics are shown. The routing breakdown and Top reroutes are hidden, since routing does not apply to pickup orders.
* **All services or both selected** — All views are visible.
## Location performance
A detailed table shows per-location metrics so you can compare how each location is performing:
* Revenue generated
* Number of orders fulfilled
* Average fulfillment time
* On-time rate
Use the search bar to find specific locations by name.
## Top reroutes
The reroutes table shows which locations orders are being moved between, including:
* Source location (where the order was originally assigned)
* Destination location (where it was reassigned)
* Number of reroutes
* Share of total reroutes
Frequent reroutes from the same location may indicate capacity problems, stock issues, or rules that need adjustment.
## Filtering your data
Use the filters at the top of the dashboard to narrow your view:
| Filter | Options |
| ----------------------- | ------------------------------------------------------- |
| **Date range** | 7 days, 30 days, 90 days, or a custom range |
| **Location** | All locations, or any combination of specific locations |
| **Fulfillment service** | Filter by one or more fulfillment services |
| **Revenue view** | Total, Sales, or Fulfillment |
Changing a filter refreshes all metrics automatically.
### Revenue views
The revenue view filter controls how revenue is displayed across the dashboard:
| View | What it shows |
| --------------- | ----------------------------------------------------------- |
| **Total** | Full order revenue (default) |
| **Sales** | Revenue attributed to the sales channel or selling location |
| **Fulfillment** | Revenue attributed to the fulfilling location |
Revenue attribution is calculated using the percentages you configure in **Analytics → Settings**. See [Revenue attribution](#revenue-attribution) below.
## Exporting data
You can export your analytics data as CSV files for offline analysis in Excel or Google Sheets.
Click **Export** and choose between:
* **Current view** — exports data matching your active filters
* **All locations** — exports the full dataset
The export produces two separate files:
| File | Contents |
| ------------------------ | ---------------------------------------------------------------------- |
| **Location performance** | Revenue, orders, average time, and on-time rate per location |
| **Top reroutes** | Rerouting patterns between locations (only included if reroutes exist) |
You can also print or save the dashboard as a PDF.
## Analytics settings
Go to **Charlie → Analytics → Settings** to manage analytics-related settings.
### Revenue attribution
Configure how revenue is split between selling and fulfilling locations for each service type.
| Service | Description |
| ---------------- | ---------------------------------------------------------- |
| **Shipping** | Orders shipped from a fulfillment location to the customer |
| **Local Pickup** | Orders collected by the customer at a location |
For each service, set the percentage of revenue attributed to the **sales channel or selling location** and the **fulfilling location**. The two percentages must add up to 100%.
Changes to attribution settings apply retroactively to all historical data. Use the Sales and Fulfillment revenue views on the dashboard to see the impact.
### No-show delay
Set how long a local pickup order can wait before Charlie flags it as a no-show. Choose from preset options (1, 2, 3, 7, or 15 days) or enter a custom number of hours. The default is **2 days (48 hours)**.
## Shopify POS
You can view key fulfillment metrics directly from Shopify POS without leaving the register. Charlie adds a **Revenue** tile to the POS smart grid that shows how the current location is performing.
The tile displays:
| Metric | What it shows |
| ----------- | ------------------------------------------- |
| **Revenue** | Total revenue fulfilled at this location |
| **Orders** | Number of orders fulfilled at this location |
| **Trend** | Change compared to the previous period |
Tap the tile to open a detailed view where you can filter by time period and fulfillment service. Your filter selection is saved so it carries over the next time you open POS.
The POS revenue tile is useful for store managers who want to track their location's fulfillment contribution without switching to the Charlie dashboard.
## Related
Configure how orders are assigned to locations
Set up and manage your fulfillment locations